Sunday, January 7, 2018

Chris Keup: Why Music Publishing Is Still VERY Important

Charlottesville, VA-based music publishing start-up, Salinger Songs, is pleased to announce an administration deal with Kobalt Music, one of the world’s largest publishing companies. Kobalt will collect royalties generated from Salinger’s catalog through its global infrastructure as well as provide creative support, helping to find placement opportunities for individual songs in film/television/advertising. Many Salinger artists will also be able to release their material through AWAL, Kobalt’s digital distribution service.

Salinger CEO, Chris Keup, on the deal: “In my opinion, Kobalt is not only the smartest publisher out there right now, providing the best technology and deepest data resources for its partners, but also has an amazing culture. CEO Willard Ahdritz emphasizes fairness to the artist above all else and that ethos is reflected throughout the company. At Salinger we hope to emulate their approach.”






Salinger Songs’s catalog focuses on emerging talent. Keup says, “I think of the company almost like a tech incubator. Career guidance coupled with the right resources made available at the right times can make all the difference for an emerging artist. We strive to be activist in our support for our writers/artists through sometimes unconventional methods to advocate for their careers.”

A recent example of this approach: For new artist, Rookie Season  Salinger Songs not only provided studio resources and funding for the production of a debut album but also helped the band release their clothing line (designed to stand alone from band merchandise while building a brand identity/overarching aesthetic) at a sold-out Nashville-based launch party in partnership with rising footwear company, Nisolo. Rookie Season’s debut single recently made it to #8 on the Spotify global viral chart.

It is a strategy that has resonated with Salinger’s writers who often actively recruit their peers and collaborators to join the company. Two recent additions to the Salinger roster include 21 year old, LA-based, Lena Fayre (more than 20 million Spotify plays, called “An Artist To Watch” by Rolling Stone) and acclaimed German EDM producer/re-mixer, Chris De Luca (Wu Tang Clan, Bjork), who brings a portfolio of major ad campaigns to the fold.

Keup’s rural studio, White Star Sound, serves as a home base for many of the roster’s projects and two albums recently produced at White Star are currently generating significant label attention:

 * Sleepwalkers are currently mixing the highly anticipated follow-up to Greenwood Shade, their debut album that made fans of Ryan Adams and Judd Apatow and landed the band tours with The Lumineers and J Roddy Ralston among others. 

 * Carl Anderson has wrapped production on his follow up to Risk of Loss. The new album will feature members of War On Drugs (Charlie Hall), Hiss Golden Messenger (Phil Cook), Ryan Adams’ band (Daniel Clarke), and Mavis Staples’ band (Rick Holstrom) among others. 

Visit http://www.salingersongs.com for more information


Industry (basically the same without explaining what Kobalt is):

Charlottesville, VA-based music publishing start-up, Salinger Songs, is pleased to announce an administration deal with Kobalt Music.


Salinger CEO, Chris Keup, on the deal: “In my opinion, Kobalt is not only the smartest publisher out there right now, providing the best technology and deepest data resources for its partners, but also has an amazing culture. CEO Willard Ahdritz emphasizes fairness to the artist above all else and that ethos is reflected throughout the company. At Salinger we hope to emulate their approach.”

Salinger Songs’s catalog focuses on emerging talent. Keup says, “I think of the company almost like a tech incubator. Career guidance coupled with the right resources made available at the right times can make all the difference for an emerging artist. We strive to be activist in our support for our writers/artists through sometimes unconventional methods to advocate for their careers.”

A recent example of this approach: For new artist, Rookie Season  Salinger Songs not only provided studio resources and funding for the production of a debut album but also helped the band release their clothing line (designed to stand alone from band merchandise while building a brand identity/overarching aesthetic) at a sold-out Nashville-based launch party in partnership with rising footwear company, Nisolo. Rookie Season’s debut single recently made it to #8 on the Spotify global viral chart.

It is a strategy that has resonated with Salinger’s writers who often actively recruit their peers and collaborators to join the company. Two recent additions to the Salinger roster include 21 year old, LA-based, Lena Fayre (more than 20 million Spotify plays, called “An Artist To Watch” by Rolling Stone) and acclaimed German EDM producer/re-mixer, Chris De Luca (Wu Tang Clan, Bjork), who brings a portfolio of major ad campaigns to the fold.

Keup’s rural studio, White Star Sound, serves as a home base for many of the roster’s projects and two albums recently produced at White Star are currently generating significant label attention:

 * Sleepwalkers are currently mixing the highly anticipated follow-up to Greenwood Shade, their debut album that made fans of Ryan Adams and Judd Apatow and landed the band tours with The Lumineers and J Roddy Ralston among others. 

 * Carl Anderson has wrapped production on his follow up to Risk of Loss. The new album will feature members of War On Drugs (Charlie Hall), Hiss Golden Messenger (Phil Cook), Ryan Adams’ band (Daniel Clarke), and Mavis Staples’ band (Rick Holstrom) among others. 

No comments:

Post a Comment